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The Work No One Sees Before the Doors Open
2 a.m., nine degrees, opening day. The decision that defines every production I have ever led.
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The First Thirty Seconds Decide Everything
Masquerade in New York won me in the first reveal and never let go.
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The Ride Became the Restaurant
Eleven worlds, eight courses, one floating chair. The night dinner turned into a ride.
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The Magic Is Still Ours
I’ve been hearing the same conversation in every corner of this industry for the last year. AI is coming for the creative process. AI is going to replace designers. AI will make everything look the…
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Building Lasting LBE Partnerships
I wrote a piece for Licensing International’s Executive Voices on something I think about every day: what makes a brand partnership actually last in location-based entertainment. The short version: the IP is not decoration. It’s…
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Don’t Torpedo the Fragile Thing
I am terrible at blue sky. Or I was. I am still recovering. My brain is an operator’s brain. Someone pitches a floating lantern river and before the sentence is finished, I have priced the…
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No One Is Safe Under the Tent
I watch shows differently than most people. I cannot help it. Twenty years in this business rewired me. I walk into a theater and I am counting seats, clocking the sightlines, studying how the room…
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Follow the Smell of Curry
In Tokyo Disneyland, there is a line. Not for a ride. For popcorn. On a busy Saturday it stretches twenty minutes. For a box that costs less than three dollars. The first time I understood…
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The Cube That Brought the Magazine to Life
I grew up with National Geographic in the house. Walking up to the museum in Washington, D.C., the first thing that got me was the yellow rectangle.
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Teach the Feeling First
A museum in Lisbon figured out what most classrooms never do. The body has to learn before the brain will listen.
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